Creator

Company: Jessica Lang

Founder | Creative Director | Designer

I wanted to branch out temporarily and create my brand – Jessica Lang. The graphics were printed on blanks and promoted through social media. The Creator collection was sold exclusively through a Shopify store that operated for 1.5 years. Despite creating, developing, and marketing this brand as a side project while also working full-time, sales of Creator merchandise exceeded my personal goals. The images shown are a testament to my creative direction, showcasing the journey from concept creation to the final product.

Model: Myself

Photographer: Matt Salmon

Skills used: Design direction, inspiration research, concept development, design, illustration, typography, digital marketing, sales, Shopify, planning, and execution.

Programs used: Adobe Illustrator, Adobe Photoshop, Shopify, Instagram, Facebook.