Photo shoot
Company: Fhitting Room
Inspiration: Retro meets grunge, raw and edgy. Cinematic effect.
Photoshoot consisting of 3 parts:
In Studio: Dark room with green neon light accents.
Focus: Capturing hero shots and specific exercises performed in class.
Outside Exercise on the go.
Focus: Show how it’s possible to apply exercises from class outside with limited equipment.
Outside Fitness and how it translates to everyday life.
Focus: Show how movements from class translate to everyday life.
I directed multiple stages of the photo shoot and contributed to all aspects of the initiative. Collaborating with colleagues from diverse expertise areas, I developed the shoot's theme and performed storyboarding to sequence the pictures. Throughout the process, I managed planning and administrative functions, ensuring the project stayed on schedule and met its goal of producing high-quality, authentic content. Additionally, I supported the photo editing process to optimize their impact and ensure alignment with the overall Fhitting Room theme. This photoshoot yielded content that Fhitting Room utilized in its marketing and online initiatives
Photographer: Paul Acciardi
Services provided: Creative direction, concept development, storyboard creation, logistics manager, assisted photographer.
Programs used: Adobe Illustrator, Adobe Photoshop, Adobe Acrobat.
“I worked with Jess for over 2 years. She is a pleasure to work with. In addition to being a talented designer, Jess possesses strong project management and communication skills, is detail-oriented, holds herself to a high standard of excellence, and has a fantastic overall attitude. She owns the creative process from initial concept through final execution, understands brands, and receives and responds to feedback professionally and efficiently. Jess was a one-person design department when I worked with her, working on apparel, social, printed collateral, email marketing, and more. She manages deadlines well and always delivered.”
-Kari Saitowitz, Founder + CEO, Fhitting Room
