Campaign Video: Give Shoes, Give Joy

Soles4Souls

For the "Give Shoes, Give Joy" campaign, I provided creative direction for a video designed to highlight the impact of new shoes on kids experiencing homelessness. Collaborating closely with the videographer, we crafted a visual narrative that captures the emotional and transformative power of giving. The video focuses on how receiving new shoes, which are often at the top of these kids' wish lists, helps them feel like any other child and boosts their confidence. Through thoughtful storytelling and compelling visuals, we aimed to convey the joy and significance of this gesture, underscoring the campaign's mission to make a meaningful difference in their lives.

Videographer: Brandon Vestal, Vestal Video

Services provided: Creative direction, collaboration