Digital Content: Paid Social and Programmatic Display

Soles4Souls

To improve our digital paid ads, we leveraged creative direction and collaborated closely with external agencies. I guided the creative process, ensuring that our ads were visually compelling and aligned with our brand’s identity and goals. Working with our Director of Digital Marketing and agencies, we developed innovative and targeted ad strategies that maximize reach and engagement. By incorporating advanced analytics and feedback, we refined our ad content to be more relevant and impactful. This collaborative effort resulted in a cohesive and effective ad campaign(s) that drives higher conversion rates and strengthens our brand presence in the digital space

Services provided: Creative direction, and collaboration

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Soles4Souls: Brand Campaign

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Soles & Secrets: A 'Sneakeasy' event