Email Marketing

Company: Fhitting Room

I spearheaded the design and development of a comprehensive array of marketing materials for Fhitting Room, with a particular focus on email-based promotions. Working closely with the CEO, I implemented a strategic marketing plan, authored compelling content, and developed visually appealing graphics, including GIFs, to maximize engagement and impact. These weekly emails promoted membership offers, merchandise, schedule changes, news, and announcements. As a result of this initiative, Fhitting Room's email subscription base grew to 60K

Services provided: Design direction, concept development, illustration, typography, GIF creation.

Programs used: Adobe Illustrator, Adobe Photoshop.

“I worked with Jess for over 2 years. She is a pleasure to work with. In addition to being a talented designer, Jess possesses strong project management and communication skills, is detail-oriented, holds herself to a high standard of excellence, and has a fantastic overall attitude. She owns the creative process from initial concept through final execution, understands brands, and receives and responds to feedback professionally and efficiently. Jess was a one-person design department when I worked with her, working on apparel, social, printed collateral, email marketing, and more.  She manages deadlines well and always delivered.”

-Kari Saitowitz, Founder + CEO, Fhitting Room